Mamta Samajik Sanstha has undertaken various advocacy,
lobbying and awareness campaigns in the past 20 years
on key issues related to community health and rights
of poor women and children. are providing gist of few
campaigns in the following:
World Breast-feeding week:
observes World Breastfeeding week from August 1-7
every year with the support of health department and
concerned organizations like UNICEF, BPNI National
Secretariat, New Delhi, World Vision India etc. We
use theme of the year for observing this week every
year like World Breastfeeding Week 2007 theme was
“Breastfeeding: The 1st Hour – Save ONE
Million Babies” and “Support women to
save babies” Beginning Breastfeeding within
ONE Hour of Birth: Can Save 2,50,000 Indian Babies
We conduct series of activities in rural and urban
areas with women and adolescent girls to observe breast
feeding week every year in different districts of
Uttarakhand and western U.P.
We also take out breastfeeding promotion rally with
the help of local schools and women groups.We use
slogan banners at the rally to promote importance
of early and exclusive breastfeeding. We teach few
slogans to shout during the rally like: Mother's milk
is right of every child, Breast milk is best for your
baby, There is no alternative to mother's milk, Mother's
first milk saves life, support mother to save child
In the last two years, our rally was followed by visit
of local MLA office and DM office by the representatives
of Mamta and local women of different walks of life
to hand over a petition signed by more than 260 women
to be submitted to the Chief Minister of Uttarakhand
through local MLA, Mr Ganesh Joshi and District Magistrate,
Dehradun, Mr Rakesh Kumar.
We also conduct programmes, quiz, competition, and
exhibition etc on the importance of breast feeding
with mothers in rural and urban slums.
objectives of these campaigns and awareness drives
have been to educate people about the following:
The importance of early & exclusive Breast Feeding
• What is proper and complete breast-feeding?
• The relationship between breast-feeding and
health if infant.
• Complementary feeding after child 6 months.
• Role of mother and family in ensuring complete
• Advantage for mother to breast-feed her child
• Comparison between mother's milk and top milk
(Advantage of mother's milk for mother and child and
disadvantage and adverse effect of top milk like bottle
2. Observed National Nutrition Week:
National Nutrition week is being observed in India
every year between 1st to 7th September to make people
aware about importance of nutrition and sources of
better nutrition. Mamta also observe this important
week in the villages and city slums of its project
areas every year.
We focus our activities particularly on children,
adolescent girls, pregnant and lactating mothers during
this week. We inform our beneficiaries about the importance
of nutrition through flash cards, posters, video films
and demonstration etc. Particularly, we discuss with
them about Protein energy malnutrition and micro-nutrients
like Iron folic acid, Vitamin A and consumption of
Iodine in their diet. We inform pregnant and lactating
mothers about their diet and initiation of complementary/supplementary
feeding to their children on completion of 6 months.
Also use iodized salt in their food to prevent their
family from iodine deficiency disorders. We have shown
and distributed IFA tablets during these programmes
and tested their salt samples with iodine testing
kit to check whether they are consuming iodized salt
or not? Again, we have taken the help of health department
and ICDS to hold these activities in order to ensure
timely and quality health care through them to the
Awareness about PNDT Act :
The State women commission and Mamta Samajik Sanstha
have jointly organized one day meet on 8th March,
2006 to mark the occasion of international women's
day in Dehradun. We kept the focus on declining sex
ratio of female, particularly among girl child during
the meeting. Hence, there was lot of discussion on
provision of PNDT Act and how to reinforce PNDT act
in Uttaranchal to stop merciless killing of girl child.
All the speakers and participants of the programme
showed their deep concern about gender discrimination
and declining sex ratio of female. They reaffirmed
that we have to launch campaign on gender sensitization
and fight for our rights to get equal status in the
society. We must ensure that PNDT Act must be enforced
more effectively to protect our girl child. We must
conduct various programmes to promote importance of
girl child and protect girl child in the society and
family. Govt should also launch more such schemes
which will provide more benefit or incentives to the
parents of girl child and create environment and opportunities
for girl child to grow and lead a normal life in the
society. This meeting was followed by many village
and slum level meetings and programmes by Mamta in
its project areas of different districts.
4. Awareness Camps on Gender Sensitization:
Mamta conducted series of awareness camps on gender
sensitization in its project villages with women and
opinion leaders of the community. Our team shared
with the participants the statistics of declining
sex ratio in Uttaranchal, particularly in Dehradun.
They said that it is happening because female feticide
is increasing day by day in our district and State.
We are misusing the facility of ultra sound for selective
abortion. If there is girl child in mother’s
womb, we are killing her before she takes birth. This
is against human rights and child rights. Each girl
child has got the equal right to come to this beautiful
world and enjoy her life like boy. If we don’t
stop it immediately, we have to face the consequences
in future. There shall be huge gap between male and
female sex ratio and so many problems will occur in
the society, resulting in more atrocity and crime
against women and girls. Our constitution gives equal
right to man and woman, boy and girl to lead fearless
and normal life. It is fundamental right of every
child to live and enjoy a normal life. They also shared
that it is not good for woman’s health as well
to go for abortion and even it is more dangerous to
go for it very frequently.
The participants were also told about PNDT Act and
various schemes which government is running for the
health and development of girls. Besides, Mamta staff,
local women village leaders and aganwadi workers were
also involved in the campaign to encourage women to
give equal opportunity to their girls to grow in their
5. R.C.H. Camps:
Mamta Samajik Sanstha since its inception has been
conducting medical check up camps and special drives
on various components of Reproductive child Health
in rural and urban areas to provide curative and preventive
health care services and create awareness among the
community about Reproductive child health, particularly
among women of reproductive age and adolescent girls.
There were different kinds of activities like Mothers
meeting. Adolescent girls Meeting, Baby show, School
health program, exhibition, magic show, puppet show
and health check up etc. conducted with the help of
health & ICDS Deptts., particularly with the help
of ANM, Health Visitor, CDPO, Supervisors, AWWs, &
helpers of ICDS. Mamta Team used Flash card, Posters,
Leaflets, handbills on various components of health,
Nutrition & RCH to educate the people. Mamta also
put up exhibition and displayed IEC material during
these programmes to make people understand the various
aspects of health care. Following topics were covered
during RCH Camps: -
• Care of Pregnant and lactating Mothers
• Importance of 5 clean at the time of delivery
• Importance of Breast feeding and care of New
• Importance of immunization including pulse
polio and Vitamin - supplementation.
• Care of Anaemic Mothers & Adolescent girls.
• Care of Anaemic Mothers & Adolescent girls.
• Care of undernourished children
• Growth Monitoring of children under the age
of 5 years.
• Importance of small family norms & various
methods of family welfare, contraceptives etc.
• Knowledge about Nutrition, Micro-nutrients
i.e. Iron, Vitamin-A, IDD.
• Control and treatment of childhood diseases
like Diarrhea, Pneumonia and measles etc.
• Knowledge about STD, AIDS, T.B., etc.
• Health & Nutrition of Adolescent girls.
Vitamin A Administration Campaign:
Mamta Samajik Sanstha was chosen by the MOST India/
USAID Micronutrient Program to conduct capacity building
Trainings for the frontline functionaries of services
providers and the beneficiaries at community level
in order to ensure their active participation in the
program. Currently in Uttaranchal only 41% children
aged 12-23 months have received all the Doses of prescribed
vaccines. A report on Nutritional status of women
&Children in U.P (Deptt. OF Women &child development,
U.P.January 1999) Says that in Uttaranchal only 18.3%
children get first dose, 12.3% get second dose &
10.1%get third dose.
has conducted 17 capacity building trainings for the
service Providers at rural and urban area of district
Dehradun. There were altogether 729 service providers
have been trained during these trainings i.e. 197
ANM, HV, PHN from health department and 532 AWWs and
few helpers from ICDS department.
A KAP/ Situational Analysis was conducted with 1500
mothers, particularly 0-36 months children in 30 villages
of 6 Blocks and 30 urban areas of district Dehradun
by the team of MAMTA for a pre evaluation of the knowledge,
attitude and practices (KAP); of the community already
prevailing about routine immunization and Vitamin
A administration. More than half of the mothers on
which the survey was conducted were Unaware about
importance of Vitamin A, its supplementation and another
23% mothers had no knowledge about the administration
of 5 doses of Vitamin A especially in rural areas.
Apart from lack of information and Knowledge about
Vitamin A unavailability of Vitamin A syrup especially
in certain urban areas were revealed as major reasons
for ineffective Immunization.
Social mobilization activities were undertaken from
19th May, 04 to 29th June 04 in the entire district
with the help of Mamta team, ICDS workers, ANMs, volunteers
& social groups. 30 village level meetings in
6 Blocks and 34 urban level meetings were conducted
with mothers of children 0-36 months and local groups
to sensitize them about importance of Vitamin A and
give them information about Mop-up month.
Impact assessment revealed that 1219 (81%) children
of the mothers visited during KAP/Situational Analysis
and participated in social mobilization activities
have received Vitamin A dose during the Mop-up month.
• The no. of children who received Vitamin A
during the mop up month had increased to 81% from
mere 61% during the KAP/Situational analysis. During
these Meetings the problems of the community like
unawareness about Vitamin A Unavailability of Vitamin
A syrup and ANM or AWC situated at a large
Polio Drive :
Mamta has made a significant contribution in Pulse
Polio programme since 1995. Mamta and its networking
agencies have covered 673 villages in 1997-98 for
awareness drive and administered Polio drops at 207
booths. In the year 1998-99, Mamta covered 652 villages
in 28 blocks of 8 districts and directly administered
drops to 32,291 children in 388 booths.
Mamta with the support of World Vision India undertook
Pulse Polio drive in 40 most sensitive and un-served
pockets of city slums of Saharanpur. We appointed
one community mobilizer in each slum to undertake
various activities on Polio. Our mobilizers conducted
activities like meetings with religious priests, parents
of children, taken out polio rallies before every
round of polio day. They put up polio booth in their
respective slums with the help of local volunteers
each time of polio day followed by house to house
visit to ensure 100% coverage.
We also hosted polio Panch Samelan (Programme with
religious leaders and opinion leaders) in Saharanpur
to encourage community leaders, religious leaders
and other stakeholders to provide their support for
polio programme in their respective area. D.M., CMO
and all district level officials were present in the
programme and they all requested the support of local
leaders for polio programme.
Beside this we have conducted Mother in laws and daughter
in laws meetings, Sanitation drive, ORS demonstration
in these slums throughout the year to encourage people
to have clean environment which will also prevent
Still Mamta is organizing pulse polio booth in city
slum areas of Dehradun and administering polio drops
to many children. In the last 16 years, we have administered
pulse polio drops to more than 100,000 children of
0-5 years of age and protected their lives from polio
Prevention of I.D.D. :
Mamta has undertaken IDD Prevention drive since 1992
in more 7 districts of Uttarakhand and 5 districts
of western U.P. We have covered more than 800 villages
through our IDD campaign. We have reached to more
than half a million population with a message as how
to prevent Iodine deficiency disorders and analyzed
more than 1,00,000 salt samples from 800 villages
in the last 16 years at our lab and through the field
testing kit. Salt reports have been sent to the Salt
Commissioner of India, Jaipur, AIIMS- New Delhi, State
Health Institute- Lucknow, UNICEF Lucknow, all concerned
CMOs & networking agencies to create pressure
& awareness. The purpose of our campaign has been
to create awareness about importance of iodized salt
and increase its consumption at every household level
through demand generation and testing of salt for
iodine content by iodine field testing kit.
9. Prevention TB :
Mamta conducted 4 consultations from state
level to district levels in Uttarakhand to promote
RNTCP & DOTS with the support of tb ACTION and
State TB Cell, Uttarakhand for all the stakeholders
involved in TB work. There were all together 262 participants
from state TB Cell, Government Health Department,
WHO, Private Doctors, NGOs, DOTS providers, Cured
patients, local print and electronic media etc. Dr.
Joanne Carter of RESULT Education Fund, USA, Dr A.P.Mamgain,
State Director, TB, Dr Rajan Arora, Consultant, WHO
and Mr John Mathai, Country Director, tbACTION were
among the key resource persons of these consultations.
A strong triangle was established as Govt. officials
(District TB Cell) NGOs and Private practitioners
made up their mind to abolish TB from the state and
their respective districts.
2. A comprehensive future strategy was discussed and
3. This consultation rejuvenated the enthusiasm of
NGOs, PPs and district TB Cells who were working on
TB elimination in their respective districts.
4. Core-groups under the able chairmanship of senior
DTOs, were established
5. All the participants took an oath to eliminate
the curse of TB from their respective district.
Beside above, we are conducting awareness drive for
the community in our project villages since beginning.
We also observe World TB Day with the community every
year, particularly with people who are at risk.
This year ‘I am stopping TB’ was the theme
of Mamta for its week long stop TB awareness drive
in Uttarakhand, India which commenced from 24 March,
2008, a World TB Day through 29 March, 2008.The stop
TB awareness drive was taken in city slums and rural
areas of district Dehradun in Uttarakhand, a hilly
state of north India. We tried to reach those people
of slums and rural areas who have either not heard
about TB or who have still doubts and stigma about
the disease and its treatment. Particularly, we kept
our focus on labourers, migrant people, refugees and
tribal community. We preferred to conduct activities
like street meetings, village meetings, Poster exhibition,
Quiz etc using loud speaker to attract more people.
We shared with the people that we all may play a significant
role to stop TB in our respective areas. If we see
any symptoms of TB in any of our family member and
neighbors, we should immediately refer the person
to nearby health centre for sputum test.
TB is curable now. This message should reach to the
last person of the last village of our society.
Prevention of HIV/AIDS:
has been integral part of our comprehensive health
care programmes, particularly with women, adolescent
girls and college students in more than 600 villages
of two states Uttarakhand and western U.P. in North
India. We have also addressed this issue with some
high risk groups like truckers, professional blood
donors, migrant communities etc.
Our approach has always been to integrate HIV/AIDS
as one of the component of RCH, keeping in mind the
stigma about the disease. One should not have a feeling
that we are targeting him as suspected HIV case. Rather
they should get feeling that we should fight HIV/AIDS
like any other dreaded disease with sensitivity. We
are giving our services as Master Trainers and Resource
Persons to the State government, NGOs and civil Society
Organizations and conducted various training programmes,
seminars, and workshops on different health topics
including HIV/AIDS for managers, middle level workers
and grass root level workers in the past 16 years.
We deal with this issue with great care and sensitivity.
It is challenging and sensitive if we deal with HIV
in isolation. It gives better understanding of the
issue if we deal it in integration with other issues.
It helped us a lot with high risk groups like truckers,
migrant communities, slum dwellers and youth. We have
conducted STD camps and put up exhibitions, magic
show and video show in our project areas to make our
beneficiaries aware about the dreaded disease.
have conducted a training on HIV/AIDS and The Law
in our city Dehradun, Uttarakhand (India) on 20 th
June,08.There were 50 participants from NGOs, government
representatives, advocates and one HIV + person. We
discussed in this meeting as how we may provide legal
support to HIV+ persons in our state? We are identifying
HIV+ networks and if no network exists, we will form
network. We will also be in touch with HIV+ people
through ICTCs and ART Centres in our state.
11. Observe International Women’s Day:
Mamta observes International women’s
Day on 8th March every year with women and adolescent
girls of weaker section of the society like scheduled
caste, scheduled tribe and other backward castes.
We use this occasion every year to encourage women
to stand together to fight for their fundamental rights
and basic needs. We conduct various activities with
women on 8th March like we put up exhibitions, rally,
quiz, competition and talks etc on issues like their
health, education, equality, legal and property rights,
livelihoods, women unity, microfinance, micro insurance
and empowerment etc.
We found women and girls very enthusiastic about the
program. Many of them shared their views during these
programmes with joy that Mamta has given them a unique
opportunity to know themselves, their strength, and
their weakness and seek solution of their problems.
We also used this occasion to inform women and girls
about various schemes government is running for their
health and development. Most of them heard about these
schemes for the first time and none of them have ever
taken any benefit from these schemes.
We invite renowned women social workers and concerned
govt officials also to encourage women and share information
and schemes which may benefit them.
12. Panchayati Raj Trainings:
In 1997-98, Mamta conducted 33 trainings
in 33 blocks of 8 districts for Panchayat elected
members to acquaint them with their role & responsibilities
towards Panchayat Raj institutions at village, block
& district level. Mamta has trained more than
2500 elected members including more than 800 women
13. Women Empowerment:
• Mamta has constituted more than 250
women and adolescent girls groups in its project areas
and conducted various activities with them to encourage
them to exercise their rights to have access on essential
• Conducted various social, cultural and vocational
training programmes for women and adolescent girls
to develop them as a leader and catalyst of change.
More than 15,000 women & girls have been trained
on women rights, govt schemes, health, nutrition,
gender equality, livelihoods, Sewing, Food preservation,
Horticulture, Agriculture, Primary Health Care, Pre-primary
education, Adult education, Panchayati Raj in the
past 16 years.
• Currently, Mamta is associated with several
women networks at state and national level and these
days, we are encouraging women SHGs. to raise voice
for their livelihood & land rights. These groups
are now demanding to the govt. and their local Panchayat
to give them right over village common properties
in order to ensure their livelihoods through some
income generation activities as a group.